POWERBANK GERMANY
Overview
On behalf of Serviceplan Berlin, we created a 3D animation for Germany Trade and Invest (GTAI) in 2023 that visualizes German industrial sites on a symbolic powerbank. The model shows the interaction of forward-looking infrastructure, sustainable energy generation, and modern logistics to highlight the performance capabilities of the German economy for an international professional audience.
Germany Trade and Invest
2023
Serviceplan Berlin
Germany
The Challenge
The greatest challenge was to visually and comprehensibly bundle the complexity and diversity of a modern industrial site – consisting of green energy, logistics, high-tech production and infrastructure – in an extremely limited space. The goal was to populate the abstract metaphor of a "power bank as energy carrier" with detailed 3D elements in such a way that the overall picture appears organized, logical and aesthetically high-quality despite the density of information.
The Solution
Through precise, isometric 3D design, we arranged the various sectors as a clearly zoned miniature world on the power bank. Using targeted storytelling in the animation and a reduced, high-contrast color design (GTAI corporate colors), we logically connected everything together. The result is a self-explanatory, visual key visual that makes complex economic concepts immediately tangible.
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