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Industrial CGI Partner

Perfectly staged. Before the prototype exists.

Photorealistic product images and animations straight from your engineering data. No prototype, no photo shoot, no waiting time.

Request a feasibility checkView references

Free 20-minute call: we look at what's possible from your CAD data together. No strings attached.

NDA standard
STEP / IGES / SolidWorks
Industrial robot arm, CGI render by Z-Up Studio
Trusted by

Clients and projects, via agencies and direct

Edeka
Revonte
Stahlwille
Bundesministerium des Innern
Medion
Kroschke
Stahlwille
Bundesministerium des Innern
Edeka
Medion
Revonte
Kroschke
Before / After

You have CAD data.
But no visual concept?

Most studios render whatever you hand them. I help shape the visual language, from scene layout to material choice, backed by a degree in communication design.

Untextured 3D model before lighting and shading
Final rendering with lighting and atmosphere
After: Z-UP render
Before
Advantages

Why CGI for industry.

Four reasons engineering data is the better starting point for marketing and sales.

01

Before the prototype

Tooling, samples and photoshoots become optional. Images develop alongside engineering.

02

Inside view

Cross-sections, exploded views and animations that a photo could never deliver.

03

Any perspective

Light, material, angle and background can be changed at any time, even months after delivery.

04

Variants without extra cost

The second view costs a fraction of the first. Ideal for variants and markets.

References

Selected projects.

Photorealistic visualizations and animations for industry, straight from CAD data.

01

Werkstattwagen Stahlwille

View project
Werkstattwagen Stahlwille
02

Drehmomentschlüssel 750NR

View project
Drehmomentschlüssel 750NR
03

Revonte One

View project
Revonte One
How I work

From CAD data to the finished asset.

Four steps, clearly paced and transparently communicated. From the first file to final delivery, whether still, animation or print.

01

Briefing & NDA

I clarify scope, timing and NDA before the first file changes hands.

02

Data handover

CAD files (STEP, IGES, OBJ) via password-protected upload links or your own channel.

03

Production

Modeling, materials, lighting, camera. Review links along the way, no flying blind.

04

Delivery

4K renders, animations and scene files in all formats. Print, web, trade show.

“
Johannes nailed every brief with speed and precision. Professional, skilled, and consistently delivers high-quality work.
Orange Charger
Nicholas JohnsonCEO · Orange Charger
Orange Charger
Security & Confidentiality

Confidential handling of your data

NDA before the first data exchange

Data transfer through your channel

Archived in Germany

Your data stays yours

Case Study

Stahlwille 750NR

Torque wrench as a CGI animation: untextured model to final render, every angle on demand, no photo setup required.

View case study
Case Study

Stahlwille 750NR

Torque wrench as a CGI animation: untextured model to final render, every angle on demand, no photo setup required.

View case study
Investment

What your visualisation costs.

Three clearly defined packages, tailored to your product's go-to-market stage.

01

Product Render

Catalogue · Data sheet · Webshop

from€1,500
Final price depends on product complexity and number of variants.
  • 1 final high-end render
  • Neutral background + 1 context variant
  • 4K · JPEG & PNG with alpha channel
  • Usage rights DACH, unlimited
  • First renders in 5–7 business days

Product animation on request, from €1,500

Your product looks professional from the first glance, no photo studio, no prototype.

Request a quote
Recommended
02

Marketing Set

Trade Show · Sales · Campaign

from€4,900
Final price depends on product complexity and number of variants.
  • 3–5 contextual renders
  • Milieu, detail & cross-section views
  • Up to 8K · TIFF & EXR for large format
  • Worldwide usage rights, unlimited
  • 3D geometry for internal use
  • First renders in 2–3 weeks

Product animation on request, from €1,500

Consistent visual language for sales and trade shows, from a single source, usable across all channels.

Discuss the project
03

Media Package

Product launch · Repositioning

from€13,500
Final price depends on product complexity and number of variants.
  • 10+ renders + 1 product animation
  • Formats for web, social (9:16) & trade shows
  • Full buyout · exclusive all-rights
  • First renders in 4–6 weeks

Everything for the market launch, from the website to the trade show stand, from a single source.

Request consultation

All prices exclude VAT · Custom requirements? Write to me.

Included in every package:
  • Personal briefing before project start
  • 2–3 revision rounds until sign-off
  • Dedicated point of contact from start to finish
  • Project archive for min. 2 years
  • NDA available on request, before the first data exchange
Compare packages in detail

01

Product Render

02

Marketing Set

03

Media Package

CAD import & preparation
Photorealistic renders
Neutral studio background
Contextual lifestyle scenes
Milieu, detail & cross-section views
Large format up to 8K (TIFF/EXR)
3D data for internal use
Product animation
Available as an add-on, on request.
Available as an add-on, on request.
Social media formats (9:16)
Full buyout, exclusive all-rights
Usage rights
DACH
Use in Germany, Austria and Switzerland. Z-Up may show the project in its portfolio.
Worldwide
Worldwide usage rights. Z-Up may continue to reference the project in its portfolio.
Full buyout
All rights transfer fully to you. Z-Up will no longer reference the project.
Request a quote
Request a quote
Request a quote
Different need?

Related services.

Product Visualisation

More lifestyle than tech?

Open
Explainer Film

Need to explain how it works?

Open
AI Visuals

Fast visuals instead of render time?

Open
Johannes, Your contact person

Your contact

Johannes

Designer & 3D Artist

Direct Contact

Phone

+49 651 9943023

Mon–Fri 9 AM–6 PM CET

Email

hello@z-up.studio

Address

Z-UP Studio

Kronprinzenstraße 21

54295 Trier

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I usually respond within 24 hours.

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Frequently Asked Questions

Which CAD formats can you process?
I work with all common formats: STEP, IGES, SolidWorks (.sldprt/.sldasm), CATIA, Parasolid, OBJ and FBX. Files are prepared for the rendering pipeline without altering your engineering data.
Can images be produced before the product is finished?
Yes, that's the biggest advantage of CGI. Renders are produced in parallel with engineering, so marketing assets are ready for market launch. No prototype required.
Is an NDA possible?
Yes, on every project as a matter of course. On request I'll send a sample NDA for review. Confidentiality of your engineering data has the highest priority.
How is file transfer secured?
File transfer is encrypted via OneDrive or your own secure channel. I adapt to your security requirements.
How long does a typical project take?
Individual product images are often achievable within a week. Larger image sets or animations take 2 to 6 weeks depending on scope. After the first briefing you'll get a binding schedule.
What do you need from me to get started?
Ideally: CAD data (STEP, IGES or native format), a short description of the desired scene or perspective, and reference images for style and mood. No full briefing required, a 15-minute conversation is enough to get going.